Forbes Travel Guide Partners with Lobster Ink to Create Online Training Courses

Forbes Travel Guide and Lobster Ink Partner to Launch Online Training Courses // Photo courtesy of Lobster Ink

A new partnership between Forbes Travel Guide and Lobster Ink is providing new, tailor-made training for hospitality professionals. The Forbes Travel Guide Online Luxury Service Training features Lobster Ink’s extensive learning library, on-demand training, interactive video lessons, and real-time feedback. 

“Forbes Travel Guide is proud to have partnered with Lobster Ink to develop an exceptional hospitality training program on Lobster Ink’s next-generation training platform,” said Jeff Wielgopolan, senior vice president, learning and development at Forbes Travel Guide. “The program delivers a scalable, interactive way for hospitality professionals to build a solid foundation on global luxury standards.”

The program offers department-specific courses and customizable learning paths aimed at teaching the philosophy of luxury and how to best implement service standards that are true to each hotel’s brand. The program features 12 courses that provide new team members with an introduction to luxury service and standards, as well as enable existing team members to refresh their knowledge and upgrade existing skills. The training consists of 43 video lessons and 16 interactive lessons, covering an overview of luxury standards, arrival and departure services, housekeeping services, food and beverage services, and bar, lounge, and in-room dining services. Students will learn to use their technical skills and develop an eye for detail to create a luxurious atmosphere around every guest interaction.


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“Bringing Forbes Travel Guide’s world-renowned luxury service training into the digital realm has allowed us to create a one-of-a-kind training program,” said Wolfgang Lindlbauer, CEO, hospitality, Lobster Ink. “As an ex-operator myself, I know that there is no 'how to' guide for luxury—it takes years and years of experience, insight and a genuine love of hosting to consistently deliver memorable guest experiences. And that’s what we’ve managed to capture together with Forbes Travel Guide.”

For more on the new program, check out the video below.


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