Glowreous Offers Beauty on Demand via App and Website

Glowreous is a new online and mobile booking platform. // Image credit: m-imagephotography/iStock/Getty Images Plus

The minds behind Glowreous, a new beauty and lifestyle appointment booking platform, believe wellness and beauty should be accessible to everyone. To create that opportunity, Nicoletta De Vincenzi, Glowreous CEO, developed a freemium-model platform that connects users with bespoke, nearby experiences, local boutique products, and more.

Glowreous launched a mobile app and website for U.S.-based users back in July. The platform connects users with luxury spa and salon owners in a close proximity to their present location. The website and app help clients find and schedule luxury salon and spa treatments while also helping service providers easily fill last minute vacancies and attract new clients. The platform offers merchants new ways to attract new business, advertise exclusive experiences, fill schedule vacancies, and increase merchandise sales with last minute deals and flash sales.

“As a busy traveling executive, I often found it very difficult to find and schedule wellness appointments with top professionals while on the road and within a very tight schedule,” said De Vincenzi. “I came up with the concept for Glowreous to meet the needs of both service providers and customers. Users can discover unique experiences nearby and get exclusive access to high-end luxury spas, wellness centers on short notice. Beauty industry professionals can easily advertise these special packages while filling schedule gaps and last-minute vacancies. We personally vet every location and professional listed on the platform, so you can be sure you’re getting an appointment with only the best-of-the-best wherever you may be.”


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Glowreous is currently available to users in the U.S., Italy, and Ireland, with plans to expand into Europe and the Middle East. The platform aggregates merchants across numerous specialties related to beauty, wellness, fitness, and lifestyle while allowing the potential customer to search by service category, location, date and availability. It also offers a VIP Concierge Club where premium members can secure appointments at luxury venues around the world with a call or text to the Glowreous Concierge Managers.

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