On Thursday, October 11, girls and their supporters across the globe will celebrate the 7th annual International Day of the Girl, a 100 percent youth-led movement fighting for gender justice and youth rights. International Day of the Girl was first recognized by the United Nations back in 2011. Among its supporters this year will be Dermalogica, which will be launching an awareness campaign supporting She’s the First to shed light on the importance of girl’s education.
She’s the First is a 501(c)(3) non-profit organization that focuses on increasing gender equality through education. The organization provides girls who will be first-generation high school students with the funds needed to reach graduation, as well as access to trained mentors who have experience in assisting students in any hurdles they may face. The organization also implements its own global leadership curriculum for She’s the First Scholars and She’s the First Campus Chapters (clubs that high school and university students can start and join at their own locations).
Throughout the month of October, Dermalogica will be supporting She’s the First through a new Instagram campaign. For every Instagram (post or story) shared in October using the hashtag #DermalogicaIDG, Dermalogica will donate $10 (up to $25,000) to She’s the First to educate girls and help young women become change-makers.
To participate, all you have to do is share the photo of your choice in an Instagram post or story and share in the caption who has supported you through your education and/or career development. Be sure to tag @dermalogica and @shesthefirst and use the hashtag #DermalogicaIDG so your entry is counted.
As a company founded by a woman entrepreneur, Dermalogica prides itself on knowing first-hand the importance of education and training to increase women’s earning. According to She’s the First, when a woman is educated she earns up to 20 percent more as an adult with each additional year of schooling, is more likely to be in a healthy relationship, and has more ambition to change the world around her. Through Dermalogica’s support of She’s the First, it has provided scholarships to 58 girls across 11 countries.