Here's How a Small Dental Company Transformed Into a Cult Nailcare Brand

Curious as to how one of the most iconic nail shades got its memorable name? In I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry…One Color at a Time (Seal Press, 2019), Suzi Weiss-Fischmann, cofounder of OPI, shares the story of how she helped transform a small dental company into a leading and trend-setting beauty brand.

“This iconic ‘look at me’ red captures the whimsical side of OPI,” says Weiss-Fischmann. “In Hollywood, we were surrounded by celebrities and people who wanted to be celebrities, many of whom were working as servers and bartenders as they tried to break into the movie industry. I’m Not Really a Waitress was a playful nod to our neighborhood, but it also spoke to anyone laboring for a dream.”

Throughout the book, Weiss-Fishmann reveals how she became a leading international authority on nailcare and color trends in the beauty and fashion industries. Each chapter, titled after an OPI lacquer, features inspiration and business lessons for the next generation of entrepreneurs.
 

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