In honor of World Water Monitoring Day on September 18, HydroPeptide launched a new product that’s building wells in developing countries.
Through a partnership with charity: water, the skincare brand released its new Hyrdating Heroes set, a duo with a vegan, peptide rich, brightening eye cream and a mattifying moisturizer and makeup primer. For every purchase, $3 is added to the fund to build new wells, the first of which is being build towards the end of 2017.
“‘Clean’ has always played an important role in beauty, and to continue our efforts in making the world both beautiful and clean, we are launching the Hydrating Heroes set in tandem with our partnership with charity: water,” says Annette Rubin, CEO of HydroPeptide. “With tangible funds from every purchase going directly to building wells, we are making an impact on the world, together.”
In the Hydrating Heroes set is the Eye Authority eye cream and Aqua Boost facial lotion, sold separately at a $144 value. The kit, available now on the HydroPeptide website, retails for $100. The brand hopes that providing their clients with clean skin will also provide others with clean water, creating an easy and actionable way to give back.