According to the Green Spa Network (GSN), 90 percent of group members say a sustainability plan enhances your brand’s perception. Earlier this year, the GSN launched its first sustainability research survey to collect information from its members regarding the environmental efforts of their businesses. After a receiving a positive response to the initial survey, the GSN has been sending monthly questionnaires to its members to provide insight on where they are and how to best direct them on their journeys towards sustainability.
“We’re thrilled to be bringing of-the-moment data on green or related topics to GSN members and the wellness community,” says Bonnie Baker, GSN board president. According to the GSN, the member feedback has been instrumental in furthering the organization’s mission to keep the wellness industry moving forward in terms of sustainability. The network plans to continue its research to gear its events and educational resources to better serve its members and to make a positive change for the planet.
The network has also begun releasing quarterly infographics, making it easier for network members to understand the results of the studies. “By creating a quarterly infographic and sharing with our members, the industry, and the press we hope to inform decisions on sustainability in real time,” says Joanna Roche, executive director of GSN. Check out the first infographic of 2019 below:
To participate in GSN’s monthly surveys to better its work in sustainability outreach, sign up for the email list by visiting www.greenspanetwork.org.