Skincare brand Babor asked 16 international influencers to choose one word to describe themselves as part of the #BaborExperience. When each woman answered, German artist Ina Cerniak painted the word in black lettering onto their bare skin. Lina Tesch, a German photographer, then captured the images, showing that the words were not mere words, but rather statements of empowerment. Influencers from China, Germany, Hungary, Indonesia, Malaysia, Poland, Russia, and the U.S were photographed for the #BaborExperience during this Babor Influencer Event on October 9-10.
This is just one of Babor’s many female empowerment campaigns. Earlier this year, Babor partnered with the All Women Project to promote body positivity and end photoshopping. The skincare brand also celebrated women in their Nashville AMP’d campaign, which brought six female recording artists together to tell their stories of empowerment through music. To top it all off, Babor was also a sponsor for American Spa’s first Women in Wellness Leadership Conference in 2018.
"As we work with such inspiring, strong, and unique women who have different stories to tell, we wanted to emphasize their individual personalities," said Babor CEO Michael Schummert. "That's why the influencers have each chosen a word they stand for and which motivates women to ask for more. No matter if it concerns their careers, relationships, lifestyle, or even skincare."
The Babor Influencer Event continued the brand’s support of all women, displaying a diverse set of influencers in the empowering photography installation. German influencer Hatice Schmidt chose the word “honesty” to be calligraphed onto her index finger. In an Instagram post, she wrote, “Stick to your opinion, treat others with honesty and integrity. You’ll see that it pays off. And the most important thing: Be honest with one another, then the world is your oyster! Treat your neighbor as yourself.”