This article first appeared on our sister site American Salon.
OPI has tapped celebrity nail artist and 24-year industry professional Jenny Bui to serve as its artistic ambassador. Known as the “Queen of Bling” with more than 1M Instagram followers, Bui is sought after for next-level nail designs that channel her love of crystals and color. Cardi B. has been a client since 2013, when she fell in love with Bui’s work on Instagram and requested an appointment. Other celebrities including Thalia, Queen Najia, Chanel West Coast, and Yandi continue to follow suit.
“We are thrilled to welcome Jenny to the OPI family,” said OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “Her artistry and technique truly shine, and she has a way with color that is uniquely her own. Beyond her incredible talent, she is an industry role model who generously shares her wealth of knowledge with everyone.”
As OPI’s artistic ambassador, Bui will work with OPI’s education, digital, social, and influencer marketing teams to create and share pristine nail designs and how-to’s. Nail art designs will be featuring new and upcoming OPI collections as well as selected iconic and best-selling shades included in the brand’s 40th Anniversary campaign like Big Apple Red, Let’s Be Friends, Lincoln Park After Dark, etc. In addition, Bui will make special appearances at virtual professional shows and press events.
“I will always be passionate about beautifying nails and empowering clients to feel great about themselves,” said Bui. "I am equally passionate about education, which elevates our industry and creates professional and personal growth for all. Working with OPI gives me an exciting platform for doing both, with the best formulations, an incredibly creative team, and of course, the most exciting color palette I could ever wish for.”
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