Furthering its mission of creating an eco-friendly world of wellness, Pevonia International is partnering with Charity:Water to provide clean water to 1.6 million people in Uganda during 2019. The partnership is part of Pevonia’s recent WOW campaign, a global project centered on the brand’s “World of Wellness” and “Wellness of World” overarching visions. The campaign consists of five pillars, including Wellness of World—conservation and clean water through a partnership with Charity: Water; WOW clean and natural formulas; WOW product innovations and results; WOW spa partners training and support; and World of Wellness—spa journeys for unprecedented experiences.
Through its donation to Charity:Water, Pevonia funded a number rehabilitated wells with handpumps for a community in eastern Uganda. Over the course of the next two years, 100 percent of Pevonia’s donation will be sent to the project site, during which Pevonia will be sharing exciting updated on the work’s progress. Since Charity:Water’s launch in 2006, the nonprofit organization has funded 823 projects and served more than 387,700 people across Uganda.
In conjunction with the campaign, Pevonia has adopted a one-mile stretch of the famous Daytona Beach, where the brand is responsible for hosting a monthly clean up initiative for Pevonia employees and volunteer industry professionals and spa partners. The brand is also encouraging is global distribution network and spa partners to give back by donating directly to Charity:Water or by spreading the word about the WOW campaign. Over the course of 2019, Pevonia plans on continuing to expand upon the campaign’s five pillars and further developing and enhancing its position as a leader in the natural skincare movement, in addition to providing clean water for citizens across the globe.
Check out more about the WOW campaign in the video below.