Therabody announced that Football Club Real Madrid has chosen the brand as its official tech wellness partner. The formalized relationship underscores each brand's commitment to maximizing player performance on the pitch, while helping to create a wellness culture within Real Madrid's community of athletes, experts and fans. The announcement is the culmination of years of Therabody's founder and chief wellness officer, Dr. Jason Wersland, working with Real Madrid's Head of Medical Services, Dr. Niko Mihic. After learning that Niko had been integrating Theragun into the team's recovery routine due to its science-backed efficacy, the two experts began working together to implement holistic solutions to optimize training, injury prevention and recovery protocols. The announcement today is the official and natural extension of what began as a shared, authentic commitment to caring for athletes, and will accelerate creating a more holistic and integrated wellness culture at Real Madrid in the coming years. "Real Madrid is celebrated globally for their excellence on and off the pitch, and Dr. Niko is known for implementing some of the most innovative injury and recovery protocols with his players, and I am honored to help him take it to the next level, " says Wersland. "Supporting the dedication of Real Madrid to institutional wellness is integral to who we are and is a natural fit, and I look forward to expanding on the established programs at Real Madrid."
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