Wildfires at both ends of California are continuing to wreak havoc and cause destruction across the state. The Camp Fire in Northern California has become the deadliest fire in California’s history, having claimed more than 42 lives with hundreds still missing. The Woolsey Fire in Malibu and surrounding areas has scorched over 143 square miles, destroying thousands of businesses and homes.
As spa and wellness destination, as well as a business capital, a number of people and brands within the spa and beauty industries have been affected by the California fires. As always, the community has band together to give back to our own. Below are just a few of the brands that are doing their part.
The family behind OSEA, the Palmers, lost their family home in Malibu to the Woolsey fire. Fortunately, the family had moved the OSEA headquarters out of the home just five months ago, so the brand’s offices—as well as the family—are all safe. Despite facing such personal hardships themselves, the brand donated 100 percent of OSEA profits sold over a 24-hour period to support victims of the Woolsey fire like themselves.
Omni La Costa Resort & Spa (Carlsbad, CA) extended a special discounted rate of $129/night for king rooms, and $149/night for two queen rooms, for evacuees of the fire in Ventura county. The resort also waived its resort fee and self-parking fee as well.
The Professional Beauty Association's Disaster Relief Fund, a nonprofit which assists salon and spa professionals in rebuilding their lives following the devastation of a natural disaster, is currently accepting donations for victims of the Woolsey fires.“The Disaster Relief Fund is in immediate need of $85,000 of donations to fund the most urgent of our current applications,” says Rachel Molepske, director of charitable programs for the PBA's Disaster Relief Fund. "The DRF still has many outstanding applications requesting aid. Applications for help continue to pour in every day. Because of a shortage of available funds, the DRF is unable to fulfill every application. More donations are urgently required to help those most in need." Donations can be placed at www.probeauty.org/drf.
Beauty Blender matched and donated a day’s worth of proceeds to the California Community Foundation’s Wildfire Relief Fund, which rebuilds homes and provides financial and mental-health help to those affected by wildfires. “This week has been so challenging for my family and so many others,” Rea Ann Silva, founder of Beauty Blender, wrote on her Instagram. “The strength and courage of our Fire Depts and Police agencies and so many good citizens have saved many lives and furry babies.”
Thrive Cosmetics set up a campaign to help those affected by the California wild fires and partnered with the American Red Cross, the Humane Society of Ventura County, Baby2Baby, the Los Angeles Fire Department Foundation, and the Malibu Foundation. In addition to donating a day’s worth of profit to the causes, the cosmetics brand launched an Instagram campaign through November 27 where the brand will donate $5 for each person who shares this Instagram post and tags #ThriveCosmetics.
California-based natural beauty brand 100% Pure has put together a Wildfire Relief Set, from which 100 percent of the proceeds will benefit the North Valley Animal Disaster Group, Mad Dog Rescue, and Marin Humane. The kit, which retails for $120, contains a coconut oil cleansing milk, a deep hydration sheet mask, green tea EGCG concentrate serum, and Argan oil.
The Ranch Malibu, a sustainable wellness retreat designed to encourage physical, mental, and spiritual transformation, is closed until further notice. While the property remains intact and staff is safe, the property will have to undergo extensive cleaning. On Instagram, the Ranch asked that until the property is reopened, supporters who wish to help can donate $10 to the American Red Cross Disaster Relief Fund by texting REDCROSS to 90999.
Other organizations that are accepting donations are the United Way of Greater Los Angeles, which is raising money for low-income residents affected by the fires in Southern California; and Enloe Medical Center, a hospital in Chico, CA—a site affected by the Camp Fire—which is accepting donations to help displaced families.
We will continue to add to and update this story as it develops. If your spa or brand is giving back to victims of the fires, please email American Spa’s digital editor Sam at [email protected] to suggest an update to this story.