Dedicated to educating young women and creating safe, sustainable period products, Blume, a female-founded company, recently announced it's raised $3.3 million from a series seed funding. The round was led by Grace Chou and Victoria Treyger, partners at Felicis Ventures, with additional participation from Victress Capital, Panache, and author Eric Reis.
“We are impressed by Blume's holistic approach to transforming the category—starting from an expanding line of wellness products, to authentic educational content on physical and mental health, as well as innovative omnichannel concepts that resonate with teens,” says Treyger. “Moreover, how Blume taps into its loyal community to co-create new products is something incumbent CPG brands cannot do themselves.”
Funds raised from this round will go towards accelerating brand growth, with a focus on product and employee expansion, and an increase in marketing efforts to produce more educational content. “We plan to double down on building community and our educational platform,” says Taran Ghatora, cofounder and CEO of Blume. “With only 26 states mandating sex ed, and Ontario, Canada reverting back to a pre-1993 sex ed curriculum, we believe there is space for a brand to help girls navigate this time in a meaningful way, with accurate, factual content presented in a voice and tone that is non-clinical.”
Investors such as Suzanne Norris, a partner at Victress Capital, felt passionate about the message behind the company, which lead to her to become more involved in supporting the Blume. “Blume is the only brand that is approaching the Gen Z consumers' needs in this cohesive way across both commerce and content, and we believe they will develop the next generation of confident, tenacious and conscious women,” says Norris. “We strongly support Blume's mission and we are honored to partner with their team.”
Ghatora and her sister, Blume cofounder Bunny Ghatora, hope to instill self-acceptance and confidence in the new generation of young women. The two believe that there is a lack of options in the puberty and self-care departments, and have the goal of giving both women and girls the tools needed to become the best version of themselves.
Bunny says, "we're honored to be working alongside amazing investors, many of whom, are parents of teens themselves and be part of the journey of the thousands of parents who have told us that their daughters are feeling more confident and opening up to them in ways they never have."