While there are many reasons to consider incorporating superfood related products and treatments, one you shouldn’t discount is the fact that they’re in demand.
“Therapists and clients alike are embracing the superfoods skincare trend, because everyday consumers are becoming more educated on the harmful effects of pesticides, preservatives, and chemicals that are often associated with traditional skincare,” says Brian Goodwin, international trainer at Eminence Organic Skin Care. “With this education, consumers are seeking out natural and organic products, so if we don’t offer natural superfood options, we are missing out on opportunities to grow our business and evolve as service providers while providing the best possible care for our clients in the healthiest way possible. Also, there are massive amounts of new information discovered every day about these superfoods, so it gives us a great opportunity to stay up to date with the latest and greatest offerings for our clients.”
Furthering the superfoods trend, Well + Good recently put moringa, a super-green that hails from the moringa or drumstick tree, on its Top 18 Trends of 2018. This powerful inflammation fighter is often consumed in protein powders, nutrition bars, and juices. Moringa oil, which comes from the seeds of the tree, is also a potent anti-ager.
To dive deeper in the world of superfoods, we connected with the brains behind our favorite brands to ask them “what is your favorite superfood ingredient?”
“Chia seed oil is certainly a powerhouse. Chia is the Mayan word for strength. The Mayan, Aztec, and Incan cultures used chia seeds to increase their endurance. Exceptionally high in omega 3, chia seed oil supports skin structure by aiding in the formation of collagen and gives the skin a dewy look by helping the cells to hold high moisture levels.”—Tracy Atkinson, founder, Mythologie Skincare
“Some of our favorite superfoods to use in skincare include Arctic cranberry, sea buckthorn oil, turmeric, and resveratrol. Arctic cranberry, an ingredient we’ve been using more recently, contains numerous vitamins, phyto-chemicals and polyphenols, supporting lipid barrier, moisture retention, and protection.”—Rhonda Allison, founder and CEO, Rhonda Allison Clinical Enterprises
“My favorites are pomegranate and goji berry, because they provide protection against free radicals while simultaneously making the active ingredients in the formula even more effective.”—Rochelle Jacobs, owner and co-creator, June Jacobs Spa Collection
“Microgreens have incredible protective antioxidants, specifically ones that protect our cells from the harmful effects of pollution. They also have a stimulating effect on the skin’s own natural ability to detox and heal. Microgreens naturally contain a group of antioxidants called isothiocyantates, which stimulate key enzymes involved in removing toxins from the cells.”—Brian Goodwin, international trainer, Eminence Organic Skin Care
“Goji, pomegranate, cranberry, coffee berry, acai, and noni fruit rank among the most powerful in the natural antioxidant grading system. This means that these ingredients provide superior free-radical scavenging abilities. For instance, goji berries, grown in the sheltered valleys of the Himalayas, have been used for centuries in Chinese medicine. This superfruit is known as the most powerful age preventer in the world due to its ability to protect against free radicals and reduce inflammation.”—Vanessa Grosso, master educator and sales, Epicuren Discovery