PCA Skin invites professionals and consumers to share their peel experiences on March 10, 2021 to celebrate the second annual National Peel Day. The day supports PCA Skin’s continued mission to educate people on the non-invasive, truly transformative skin treatment and share the real truths on what a peel can do for the health of one’s skin and various skin concerns.
This year’s campaign encourages people to use the hashtag #PeelWithMe to share their peel experience to further generate awareness and understanding for the treatment. “We are excited to celebrate the second year of National Peel Day," says Anish Agarwal, CMO at PCA SKIN. "We can all use a little refresh after last year and what better way to start than with your skin. Last year, we worked to destigmatize some of the common misconceptions about peels, the biggest challenge in driving consumer adoption. This year, we are continuing that with a campaign that invites people to get an inside look at the in-office peel process.”
In honor of the day, PCA Skin will be conducting various social media activities to celebrate peels. The brand will take people through the peel journey, sharing personal experiences from professional estheticians and beauty influencers, allowing followers to see firsthand how the process works from beginning to end. They will also host an Instagram Live showing a live peel in action on March 10 as a kick-off to its day-long peel giveaways.