Several resorts, hotels, and casinos around the world have partnered with Knesko Skin, a leading company in the skincare industry, in order to provide the ultimate experience for guests and to maximize profit. With these partnerships, the hotels have secured new sources of revenue with wellness retail and VIP services. Guests can take advantage of the luxury feel of the Knesko Skin face masks while lounging at the pool, in their rooms, and on the go.
CBRE, which specializes in lodging statistics has pinpointed some of the increasing expectations of hotel guests. CBRE found that guests not only enjoy a spa experience, but they also desire luxurious treatment throughout their entire stay, which includes wellness experiences retail and in-room products.
The Beverly Wilshire, A Four Seasons Hotel places Knesko face masks throughout the hotel to attract more business within the spa. The spa director Vivian Henein says she “couldn’t be happier with how successful this partnership has been, and still is.”
Knesko’s founder and president, Lejla Cas, comments on the positive, marketing impact. “Our partners tell us that guests are excited and delighted by our masks for face, eyes, and lips—in and out of the spa,” Cas says. “Directors tell us that offering the masks outside the spa translates to more visits in the spa.”
Even properties without a spa have adopted an aspect of wellness. Hotel 48LEX in New York City offers Nano Gold masks in its central, master, and penthouse suites. A luxury casino in Las Vegas also offers Knesko face masks for its VIP Butler Service.
Cas believes Knesko’s partnerships have encouraged self-care and increased customer experience. “Spas tell us our products increase retail revenue, guest loyalty, and repeat visits, as well as reinforce luxury branding.”