Paris Hilton—heiress to the Hilton fortune, American television personality, Hollywood socialite, DJ, perfumer, and now, skincare specialist. That’s right, the 37-year-old social media sensation has just launched ProD.N.A., the first skincare line available from the Paris Hilton Skincare brand.
Hilton partnered with a team of chemists and biologists to launch the anti-aging line, which features enzymes sourced from marine microalgae. The line is based upon a proprietary formulation, trademarked GenoMatrix, that utilizes the enzymes to support the body’s natural DNA repair process. “From a very young age, my mother taught me the importance of taking care of my skin," says Hilton. "I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results.”
The line contains a Lift and Firm Eye Cream ($78), a Face and Décolletage Cream ($75), a Dual Action Cleansing Gel ($29), and an Advanced Recovery Serum ($115). Fragrance-free and safe for sensitive skin, the ingredients are sourced mainly from Spain, Italy, and France, before being brought to the states where they are formulated, packaged, and shipped. The line is cruelty-free and features airless packaging, meaning the products use minimal preservatives.
Paris Hilton Skincare made headlines earlier this year when the brand launched a limited-edition “Unicorn Mist” that went viral on social media. The mist incorporated a blend of pure rose extracts and emollients that could be used on skin as a toner before applying foundation for better blending and longer lasting results.
Paris Hilton Skincare is a brand of Hilton Lifestyle Group, a privately held company based in Los Angeles, CA. The company is seemingly unrelated to the Paris Hilton Cosmetics brand, which is a Pearl World company.