Five Useful Tips for Clients Trying Serums

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Help clients discover the benefits of lightweight serum formulas, which pack a heavy punch of active ingredients, by providing them with these tips on incorporating serums into their daily skincare routines: 

“Serums can be applied both morning and night, depending on the overall formulation and the skin condition. If the serum contains corrective ingredients such as AHAs, vitamin A, or salicylic acid, it is better to apply at night to work with cellular regeneration, while a serum with skin-building ingredients like refined grapeseed oil, vitamin C, and many other types of antioxidants are best in the morning to offer skin protection throughout the day. Because serums are highly concentrated, it’s important not to overuse them, as they can be stimulating and sometimes increase exfoliation rapidly. Serums containing high concentrations of salicylic acid or retinols should be used under professional guidance.”
—Shannon Esau, director of sales and education, Rhonda Allison Cosmeceuticals 

“It is possible to multi-layer serums for a customized targeted treatment program.”
—Maritza Marcano, national educator, Sothys USA 

“Serums should be applied after cleansing the skin and underneath your moisturizer to help optimize hydration.”
—Sandy Trevino, regional education manager, Jurlique 

“Always use a toner first—this enhances absorption and extends the life of more expensive serums, because the serum will go on much more evenly and penetrate much deeper if the skin is already damp and balanced before application.”
—Vanessa Grosso, master educator, Epicuren Discovery 

“When applying serum to the face, massage it in with circular and/ or patting motions (same goes with the leftover serum from sheet masks).”
—Jennifer Yen, cofounder, Purlisse

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