If you’re not offering spray tans in your spa, you may want to reconsider, as the service is especially lucrative. “The cost per treatment is usually less than $2,” says South Seas Skin Care’s Julie Nostrand. “If a spa charges $40 per treatment, less what the employee is paid, it can be highly profitable. The duration of the service generally lasts between 10 and 15 minutes, allowing some technicians to spray upwards of 50 clients per day.” What’s more, spray tanning takes up a very small amount of floor space, allowing flexibility for spas to add the service.
Aging has long been a concern that draws people to the spa, and one of the most important ways to prevent signs of aging is to stay out of the sun. Unfortunately, many spa-goers still crave the golden glow the sun provides. To help clients achieve a safer and healthier tan, spas have a wealth of sunless-tanning products and treatments to offer.
Healthier options to tanning are not only about delaying and preventing premature aging, but they are also a way to help protect clients from skin cancer associated with sun exposure. According to the Skin Cancer Foundation, each year in the U.S., more than 5.4 million cases of non-melanoma skin cancer are treated in more than 3.3 million people, and there are now more new skin cancer cases each year than breast, colon, lung, and prostate cancer combined. “With concerns about skin cancer and premature aging of the skin with sun exposure, people have not stopped tanning, they are tanning smarter,” says Veronique Munro, founder and CEO of Infinity Sun. “With sunless tanning, you can control the color of the skin, in addition to contouring the body, minimizing less desirable areas and highlighting assets.”
From creams, lotions, and gels to sprays and towelettes, there are many sunless-tanning options available to suit the needs of all clients. What’s more, the instant gratification achieved after just one quick sunless-tanning service is enough to satisfy even the most impatient clients and leave them eager to return. For these reasons and more, the sunless-tanning industry continues to grow in popularity.
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