Pro Tips for Marketing Sunless Tanning Services this Winter

Before and after photos are a great way to market your sunless tanning services. // Photography: Vita Liberata

We asked professionals in the sunless-tanning industry for innovative ways to promote sunless-tanning services. Here are their suggestions:

  1. “With social media, we are able to leverage engaging, dynamic content to show off the amazing luminizing effect of the products. Incorporating before-and-after images onto printed collateral that can then be displayed in your spa is an easy but effective way to sell the product’s benefits.”—Mykella Gannon, marketing director, Coola
  2. “Making the sunless-tanning treatment a full-body treatment is a great way to go. It should include a full-body exfoliation and hydration before the actual application of the sunless tanner. It will certainly make the tan last longer.” —Beth Ann Maloney, trading and education manager, Thalgo USA
  3. “Seeing is believing for most. Nothing sells a service better than the client seeing the end result and the esthetician talking positively about it.”—Kylie Robson, vice president of marketing and operations, SunFX


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