A Look at Sustainable U.S. Beauty Brands

Photo credit: Alpyn Beauty

The spa industry has undergone a huge shift in priorities in 2020 due to the ongoing COVID-19 pandemic and social distancing. Spa owners, managers, buyers, and providers are realizing the importance of intentional spending at this time, and many are opting to support local, domestic beauty brands. From saving on fossil fuels by cutting down shipping miles and helping to boost the American economy by supporting jobs and fair wages, our contributor, Shar Veda, believes there are many reasons why spa owners in the U.S. are supporting U.S. beauty brands now more than ever. 

Here are a few of Shar Veda's top picks for sustainable U.S. beauty brands to support:

Lune and Aster - Spas on the East Coast should consider this Washington, D.C.-based beauty brand, which features nourishing vegan makeup ranging from a Vitamin C+E Lip Gloss to Volumizing Mascara and CC Creams for all complexions. 

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Alpyn Beauty – This brand of wildcrafted, sustainable skincare features delightful masks, refreshing, bubbling cleansers, and a superb line filling eye balm. Alpyn is based in Jackson Hole, WY, making it a great choice for spas and providers in the Midwest.

Laurel Organics – Curated entirely in California, Laurel skincare is a 100 percent whole-plant, anti-aging line that is sure to please all clients. Laurel is great for West Coast and Pacific North West spas and providers. 

Kypris - This lusciously calming line is packaged in glass with product names like Ad Astra, Antioxidant Dew, and Moonlight Catalyst. It is based in Arizona, making it a high-quality, local choice for all spas in the Southwest.

Honua - This healing botanical line out of Hawaii sources most of its magical healing plant ingredients from the islands, making it the perfect choice for spas in Maui, Kauai, Big Island, and Oahu.

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