The Comeback Series: Sorella Apothecary

This series focuses on the many ways that brands are helping the spa industry with the comeback. Photo credit: Sorella Apothecary

What are five ways in which your brand is helping the spa industry with the comeback?

1. At Sorella, we put our spa professionals first and created an offer for them to sell directly to their customers without having to be in their place of business.

2. We offered education that uplifted their business for reopening.

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3. We guided them on how to pivot their business into a virtual concept.

4. We encouraged and coached them on consultations, at-home facial kits, and virtual facials.

5. We were able to connect more personally with each one of our current partners and help them troubleshoot to be successful.

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