Go Behind the Brand with Glad Lash

Get to know Glad Lash's Esther Bolkin // Screenshot via video from Glad Lash

Esther Bolkin, founder of Glad Lash and Glad Girl, always had a passion for the beauty industry as well as for running her own business. In the early ‘80s, Bolkin obtained an esthetician license, and in 1981, she started working as an esthetician. In 1983, she sought out opportunities to expand her business. She discovered a company that distributed the best are lashes in the industry, and understanding the potential, she purchased this company and suddenly had a handful of new clients in her Rolodex, which helped grow her business. Business was good, and in the 1990s, she took her business online and purchased the domain name, eyelashextensions.com.

The early 2000s was a turning point for the eyelash extension business, as innovative new trends and products started coming out of Asia, such as single-strand eyelash extensions—hair-on-hair techniques that were new to the U.S. market. Single-strand eyelash extensions took Bolkin's small business to new heights, and by the mid-2000s, her ability to manage her quickly growing small business was no longer a reality.

In 2016, as the demand for Glad Lash products from both professionals as well as non-professionals grew, Bolkin and Glad Lash launched a new website and now have developed two entirely unique brands: Glad Lash for professionals and Glad Girl for consumers. In 2018, Esther spearheaded plans for Glad Lash to open its first retail location in Northridge, CA, and the company is planning to launch an additional store in Orange County, CA in summer 2019.

Calling All Female Leaders!

Women in Wellness West | October 28, 2019

Calling all female leaders and women who aspire to leadership in the wellness industry! American Spa has a curated conference designed just for you. Join us in Huntington Beach, CA, October 28, 2019, for the debut West Coast Women in Wellness Conference. This powerful, all-day event will address some of the most pressing issues facing women leaders and leaders-to-be with compelling keynote speakers, breakout sessions, workshops, networking opportunities, and more!

Here, get to know Bolkin and the success behind Glad Girl with this Behind the Brand video interview.
 

 

Keep up with all of American Spa's Behind the Brand interviews with our Behind the Brand video playlist. Subscribe to the new American Spa YouTube channel for interviews with esteemed spa professionals, behind-the-scenes action from top industry events, product education and demos, and so much more. 


RELATED STORIES

You Need to Be Using Social Media to Promote Your Lash and Brow Biz

Four Brow and Lash Trends Both Pros and Clients Love

Are You Using the Right Lash Extensions for Your Eye Shape?

Suggested Articles

Discover the winners of the Spa Standouts group of American Spa's 15th annual Professional's Choice Awards.

Mike and Bob Bryan partner with CBD BioCare after their own success using the products.

New features on the spa menus include an orange-inspired fragrance and a Pure Bliss ritual.