Few can deny how easy it is to fall down the rabbit hole of social media, mindlessly scrolling through posts and videos. However, social media doesn’t have to be just for mindless scrolling—it can also be a source of educational and informative posts and videos that provide inspiration to the user and generate business for your spa. Because of social media’s ever-growing popularity, it is arguably one of the best and most affordable forms of marketing for a spa, especially when it comes to lash and brow services.
“Social media helps to provide a more natural and ‘in-the-moment’ form of advertising and allows spas and salons to reach many makeup, lash, and brow lovers in a more timely and targeted fashion,” says Esther Bolkin, founder of Glad Lash. “And in most cases, it is a free form of substantive promotion. Professional technicians are posting their best services and showcasing their best work, and as such, are able to reach their target clientele in a more effective way. The beauty industry is visual and so is social media like Instagram and Facebook. There’s an immediate payoff for the viewer when they are looking at tutorials and reviews.”
Lashes and brows are among the fastest-growing segments of the beauty industry, and according to Shawn Towne, global educator at Jane Iredale, that’s likely because unlike traditional makeup applications, they do not wash off at the end of the day. “These services can last for weeks with minimal maintenance,” he says. “Unlike a traditional facial, they give immediate results that show a discernable difference in the client’s appearance. You can’t always tell when someone gets a facial, but you can immediately see the difference after a brow wax and lash extension.” And social media has proven to be an effective platform for promoting and showcasing lash and brow products and treatments.
Be sure to tag #AmericanSpaMag in your brow and lash posts on social media! Connect with us on Facebook, Instagram, and Twitter.