It’s safe to say that virtually every business should have a digital marketing plan in place to stay up-to-date on the ever-changing technology in today’s society.
According to eMarketer’s report “U.S. Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2014-2019,” U.S. adults’ average daily time spent with major media will slightly exceed 12 hours this year. Needless to say, the days of checking email, tweeting, texting, posting, and searching the web are here to stay. It’s more important than ever before for spas to embrace all-things digital, including an effective digital marketing plan.
“Many people spend several hours a day viewing their Facebook and social media accounts, looking through ‘how-to’ videos on YouTube, or even conducting online research for their jobs,” says Bryan Robinson, cofounder of Visible Spa Marketing. “And with mobile phones becoming a part of our daily routines, spending time online has become normal for most people. Spa businesses that are not leveraging these marketing channels are missing out on business that is going to competitors who are making themselves visible to potential customers online.”
Email marketing is one of the most effective ways to communicate with loyal and potential clients.
“It’s an opportunity for a business to deliver a personalized message or detailed information directly to someone,” says Erica Lee Dement, director of marketing and design at Lira Clinical. “In turn, it allows the customer to respond directly back to the business on a personal level or have various options to click-through to content. It allows for a more consolidated interactive and informational approach when connecting with your audience, and it differs from a social media platform that offers one form of content and a click-through link to the masses.”
Your spa can utilize email marketing to provide clients with information about the company, give relevant updates, and post a video and links to engage clients. “You can think of it as a mini website with the latest customized content,” says Dement. “This type of direct messaging is so important because it offers more of a personal experience. If you can get a user to opt-in to receive email communication, it’s because they are interested in what you have to offer or the subject matter at hand. Maximizing that interest opens a lot of windows for marketing opportunities.”