Many of those who work in the spa and wellness industry are unfortunately finding themselves temporarily out of work as the majority of spas have shut down over COVID-19 concerns and essential business orders. Without clients and the experience that comes with them, falling out of practice and not being able to keep up with new techniques and product knowledge is a valid concern. Although nothing can replace in-person experiences and education, these skincare and beauty brands are stepping up and offering virtual classes on a variety of topics so that professionals can keep up with the industry.
While conducting classes in-person is not an option, seaweed-based skincare company Repêchage is expanding its free online education program. The sessions include demonstrations, business tips, the best ways to stay connected with clients, and discussions about everything from marketing at-home products to clients during the lockdown to holistic approaches to rosacea.
Many companies have had to put a pause on their education programs and adapt to an online-only format. Skincare brand Dermalogica, which trains about 100,000 skin therapists yearly, has doubled the number of D-Streaming classes so that professional skin therapists (PSTs) can brush up on knowledge. These classes are all free to Dermalogica accounts and PSTs. The brand has also developed a suite of downloadable resources with information on financial planning and various how-to guides, which are available for free to all industry professionals. Not only that, but Dermalogica is continuing its livestream discussions about safety, industry impact, social media, and more.
Haircare brand Moroccanoil, which had to cancel its upcoming Moroccanoil Academy classes until further notice, has implemented free weekly digital classes on its Moroccanoil Professionals Instagram page. The classes feature the company’s artistic team, global educators, and business experts who teach styling and cutting techniques in addition to sharing business tips, all held on Instagram Live. The format also allows for easy audience interaction.
Professional hair tool brand Sam Villa, which also gives styling classes for salon professionals, is offering free educational resources during these trying times as well. In fact, it is releasing on YouTube the entire Aspire Tour DVD Series, a collection of videos that teach viewers the skills needed to cut a bob, style curly hair, and create texture and movement in fine hair, among other versatile techniques. Additionally, stylists can join Sam Villa co-founder and namesake Sam Villa for a free 2-day online tradeshow called “The Show Must Go On” on April 19 and 20. The entire Sam Villa ArTeam, which consists of Villa, Andrew Carruthers, Anna Peter, and Jesse Linares, will be available to answer questions and teach the latest in-demand cutting and styling techniques.
Free CBD education is available through CBD product company ColorUp, which is hosting several virtual classes in the coming weeks. Some of the classes include “CBD Meditation and Breath work,” “Skincare from Head to Toe for Estheticians with Color Up,” and “CBD and Advance Treatment Post Care.”
Sothys has been offering wellness and self-care education to professionals and consumers all month long via its social media pages on Facebook and Instagram. Topics covered include different skin types, DIY at-home treatments, Sothys product knowledge, face yoga, and more.
Besides skincare and beauty brands, some spas are increasing their virtual offerings so that both professionals and consumers can benefit from the knowledge of their spa industry experts. Luxury spa Loma de Vida (San Antonio, TX) recently kicked off a webinar series slated to run throughout the month of April. The WellYou Webinar Series covers topics like maintaining emotional well-being through nutrition and tips for couples looking to destress together.
Lastly, but perhaps most importantly, salon and spa disinfectant company Rejuvenate is offering a free infection prevention and control certification course on its website. The course consists of three 15-minute modules with a quick quiz at the end of each one.
Participating in these virtual educational resources will hopefully keep industry professionals ready and prepared for life after the pandemic. As always, be sure to follow along on American Spa’s webinar page for the latest in our digital offerings.
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