NovaLash crowned its 2018 Lash Artist of the Year at the seventh-annual Lash Off event, held recently at the Royal Sonesta Hotel in Houston, TX. Each year, the event honors lash extension artists from around the globe and showcases NovaLash’s influence in the global lash extension business. This year, Tonje Fjeldberg Elshaug of Alfaz del pi, Spain, took home the coveted title.
“To be a finalist in Lash Off was overwhelming, but to win Lash Artist of the Year is truly my dream come true,” says Elshaug. “It makes me feel that anything is possible. If you never give up, have big dreams and work hard, you can achieve your dream. I hope this win inspires others and I want to say thank you to NovaLash for being one of my biggest motivators.”
To win the title, finalists must submit a collection of videos and photographs that showcase their skill, talent, and capabilities to provide clients with the perfect extension look. The winner is selected by a panel of judges which includes Alyson Oysterman-Kerr, executive editor of Beauty Launchpad magazine; Jamie Newman, associate editor of Modern Salon and Salon Today; Karie L. Frost, editor-in-chief of Eyelash magazine; Lauren Rees, managing editor of Behind the Chair online; Sophia Navarro, vice president of global education for NovaLash; Zachary Felb, NovaLash educator; and Sophy Merszei, CEO of NovaLash. Finalists are judged on four main categories: application technique, product usage, client education, and overall communication skills.
“Tonje’s professionalism and dedication to her career makes her a perfect NovaLash Lash Artist of the Year,” says Merszei. “She earned this hard-won honor for her flawless technique and devotion to safety in giving clients the signature NovaLash look.”
As Lash Artist of the Year, Elshaug will receive over $25,000 in cash prizes as well as advertising, marketing, and travel opportunities with NovaLash. As will all winners from the Lash Off competition, she will also become a NovaLash Brand Ambassador for the coming year. As an ambassador, NovaLash will provide her with marketing, advertising, and public relations support for her growing business.