Weleda Initiates New Recycling Program With TerraCycle

Weleda and TerraCycle have teamed up to produce a new recycling program // Photo Credit: colnihko/iStock/Getty Images Plus

European personal-care and beauty brand Weleda recently partnered with TerraCycle, a waste management company, to bring customers a simple way to recycle their packaging. The partnership coincides with Weleda’s recent release of its entire Skin Food line, which includes the Skin Food Light Nourishing Cream, Skin Food Body Butter, and Skin Food Lip Butter.

The Weleda Recycling Program will allow customers to send in their empty packaging from the entire Skin Food line to be recycled at no cost. To participate, customers need to sign up on the TerraCycle program page, then mail in the packaging waste using the prepaid shipping label that is given.

Packaging sent in is cleaned and melted into a hard plastic that has the ability to be remolded into new, recycled products. Collectors have the ability to earn $1 per pound of waste sent to TerraCycle to donate to a non-profit, school, or charitable organization of their choice.

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“We are pleased to be working with Weleda to offer consumers a free recycling program to complement their new Skin Food line of products,” says Tom Szaky, CEO and founder of TerraCycle . “By participating in the Weleda Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products that they choose to include in their beauty regimen.”

Out of all of its sustainability efforts Weleda has placed an emphasis on packaging improvements, which continues to be a focus for the company. In 2017, the company was able to save four tons of material through optimizing the weight of the screw caps used on Weleda’s aluminum tubes. The company hopes to continue increasing the amount of recycled materials used in packaging, which is already being seen through some of its recent launches which use up to 70 percent recycled plastic.

“Preserving the balance between what we take from nature with what we give back is our core value,” says Rob Keen, CEO of Weleda North America. “This respect for nature is in our DNA and it guides everything we do—from our innovative, biodynamic farming practices that actually pull carbon out of the atmosphere to our manufacturing facilities in France, Germany, and Switzerland that use energy from 100 percent renewable sources. We also employ thoughtful ingredient sourcing and ethical partnerships that protect the life energy and potency of our products. Now we are teaming up with TerraCycle to ensure that our recently launched Skin Food packaging has every opportunity to be recycled.”

For more information on the Weleda Recycling Program, visit their site here.


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